Public Relations | Digital Marketing | Influencer Marketing

PUBLIC RELATIONS

  • Develop PR strategy for your service and brand.
  • Adapting or creating tone of voice and covey your brand messages to your target audience.
  • In-depth industry and brand research.
  • Landing media coverage in top-tier local and regional media outlets to reach your target audience.
  • Competitive analysis and media audits.
  • Cultivate and maintain media relations for clients.
  • Secure in-person written / video interviews to build trust and credibility.
  • Personal branding strategy.
  • New marketing entry PR strategy and timeline development.
  • Media training so that you are camera ready for founder and executive interview.
DIGITAL MARKETING

  • Impactful social media marketing and advertising strategies via integrated platforms, including but not limited to Facebook, Instagram and LinkedIn.
  • Community building, management to enhance audience engagement.
  • Develop and deploy Search engine marketing (SEM) strategy to optimize your page and rank high on search engine result page. Voltage can help your brand reach your target audience and generate more traffics and sales leads.
  • Develop email and WhatsApp marketing solutions to drive high marketing returns to your company.
  • Viral visual and written content curation and covey your brand story to your target audience.
  • In-depth research and competitor analysis for your industry and major competitors in order to tailor make a winning digital strategy for your service or product.
  • Localise your brand voice to Hong Kong and Mainland China market.

EVENT MANAGEMENT

  • Bring the right mix of guest profile to get to know your brand in Hong Kong through tactile encounters and fully immersive experiences.
  • Creative event ideas curation.
  • Overall timeline and communication plans development.
  • Vendor sourcing and liaison.
  • Celebrity appearance and scope of work negotiation.
  • KOLs, Media & potential customers brought together into one space with opportunities to meet & greet brand representatives.

INFLUENCER MARKETING

  • Influencer Campaign Curation and Execution.
  • Influencer Strategy Development.
  • High following and Micro-Influencer Outreach.
  • Collaboration Structure and Preparation.
  • Product Seeding for Reviews.
  • Posting Content Quality Checking for Before Publication.
  • Influencer Content Recycling.
  • Create a community focused on different narratives: Food, Travel, Lifestyle, Fashion & more.
  • Campaign Reporting based on pre-determined success metrics and KPI.

Case Study