Weave Co-Living - Media Launch Event

Overview

Weave launches its second co-living community in Hong Kong - Weave on Baker.

Strategy

Weave on Baker is more than just a co-living space, it is also a community for art and culture supporters. As their PR Agency, Voltage curated a list of creative PR angles and tailored a target media list for the launch of the project. We also invited media and lifestyle KOLs for a complimentary stay at our property to fully experience the community and activities.

Results

• PR value is over $6.7m • More than 30 media attended the media launch event including but not limited to media from business, property and lifestyle sectors. • 3 lifestyle KOLs enjoyed the complimentary stay and the total social media exposure was 76K reach and 2.4k likes.

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