VIVE Cake Boutique - Media Relations and KOL Management

Overview

VIVE opened its second shop in Central in 2018 and aimed to improve its overall visibility.

Strategy

Voltage understands that VIVE’s target audience is mainly female who are under 40s and therefore specifically targets female focused online publications for the first wave of PR effort. After gaining traction, we then reached out to the mass market focused media in order the amplify the impact with the HK market.

Results

More than 120 media coverage was gained within the 4-month retainer period. The overall PR value from the media coverage was over HK$4.5m.

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