VIVE Cake Boutique - Media Relations and KOL Management

Overview

In 2018, VIVE opened its second shop in Central and Voltage aided in improving their overall visibility within the Hong Kong market.

Strategy

Voltage understands that VIVE’s target audience is mainly female who are under 40s so therefore we specifically targeted female focused online publications during the first wave of PR efforts. After gaining traction, we then reached out to the mass market media in order the amplify the impact within the HK market.

Results

• More than 120 media coverage was gained within our 4 month retainer period • The overall PR value was over $4.5 million

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