TWO MOONS DISTILLERY - MEDIA RELATIONS, DIGITAL AND KOL STRATEGY

Overview

As the city’s first craft gin distillery, Two Moons Distillery was founded by two gin-enthusiasts in 2019 and has now become a leading facility producing 100% locally made premium craft gin in the heart of Hong Kong. Voltage assisted in building up the brand identity through PR & Digital efforts since the beginning.

Strategy

Public Relations & Influencer Management - We develop a well-rounded media plan to maximise Two Moons Distillery’s brand awareness. We adopted both media strategy and influencer marketing campaign to gain further exposure via online and offline media channels. Voltage provided mainstream media and lifestyle influencers an exclusive tour experience to establish solid relations with the guests. Digital Campaign Planning - We launched a number of targeted social campaigns throughout the retainer period that helped promote Two Moons’ latest offerings, as well as O2O campaigns to maximise exposure. Social Media Maintenance - We created highly creative, share-worthy content and engaged actively with our target audience to create a stronger gin community on social media.

Results

• Over 121,000 people have been reached via social media platforms. • The average organic engagement rate of Facebook & Instagram is 4% and 7.5% respectively, which is higher than the industry benchmark, showing that the content is relevant and engaging to followers. • Drove 325 media coverages across print, online and broadcast. • 5 founder interviews with top-tier media publications such as Sassy Hong Kong, Sing Tao Daily and Apple Daily.

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