The Fleming Hotel - Digital Management

Overview

The Fleming Hotel is one of the most iconic boutique hotels in HK. With the unique cross-harbour ferry inspired interior design, our main objectives for The Fleming were to increase their online presence, build up their brand and also drive traffic to their website for direct booking.

Strategy

Voltage utilised The Fleming’s social media platforms, including Facebook, Instagram and Twitter, to showcase the details and interior of the hotel as well as attract audience who appreciate art and culture. To increase interaction and develop a community with their followers, we encouraged The Fleming’s guests to take pictures around the boutique hotel and use them as UGC. In order to reach out to the younger audience, who are always looking for the best hotels online, Voltage launched an online campaign with the focus of driving traffic to The Fleming’s website.

Results

• Both Instagram and Facebook have increased tremendously in terms of following and engagement rate • Most importantly, we have reached our target audience not only regionally but also internationally • Traffic to the website has also improved significantly following a successful online campaign

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