RIL CREED - Media Relations & Launch Event

Overview

RIL CREED, a Japanese brand that empowers women through ethical fashion, launches sustainable collection at its first flagship boutique in Hong Kong.

Strategy

Our strategy is to invite hand-selected key media and influencers to an exclusive meet and greet with the founder. Through an intimate setting, the founder is able share her personal journey on the creation of this brand. A brand dedicated in empowering women through ethical and sustainable fashion designs. RIL CREED utilises upcycled offcut materials from factories to create designs for women empowerment.

Results

Media coverage on mainstream media such as SCMP and Beauty Exchange. The total PR value is over HK$ 1.8m. Also the total likes from the KOL who came and posted on social media was over 3,000.

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