RIL CREED - Media Relations & Launch Event
RIL CREED, a Japanese brand that empowers women through ethical fashion has launched a sustainable collection at its first flagship boutique in Hong Kong.
Our strategy was to invite selected top-tier media and influencers to an exclusive meet and greet with the founder of RIL CREED. Through an intimate setting, the founder was able to share her personal journey on the creation of this brand. RIL CREED is a brand dedicated to empower women through ethical and sustainable fashion designs while utilising up-cycled off-cut materials from factories to create designs targeting women empowerment. RIL CREED utilises upcycled offcut materials from factories to create designs for women empowerment.
• Received media coverages from top-tier media publications such as SCMP and Beauty Exchange • The total PR value was over HK$1.8 million • The total likes from the KOLs who came and posted on social media was over 3,000
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