Oribe by Joyce Beauty - Media Relations

Overview

Loved by artists such as Rihanna, Jennifer Lopez, Lady Gaga, Heidi Klum, Cindy Crawford, Naomi Campbell, Linda Evangelista, and many more, Oribe is exclusively available at JOYCE Beauty. A new product collection is launched at the Pacific Place in Hong Kong.

Strategy

Voltage implements a multi-pronged strategy by inviting leading lifestyle / beauty media and KOLs to the launch event in order to showcase their amazing products. Oribe also flew in a world known hairstylist to demonstrate its products and style our guests and VIPs, which created extra online exposure.

Results

• PR value is over HK$3.6m. • Most of the mainstream lifestyle and beauty media covered Oribe including but not limited to Harper's BAZAAR, Lifestyle Asia, Tatler Hong Kong and Cosmopolitan, etc. • Total reach and likes from KOLs invited to the event is 217k and 5.5k respectively

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