LANDMARK EATO - MEDIA RELATIONS AND KOL STRATEGY

Overview

LANDMARK launched a campaign called EATO with an intent to connect people through tantalising their palates through a journey of flavorful cuisines. This project further elevated LANDMARK as the epicenter of the bountiful culinary destination that Hong Kong is renowned for on a global scale. More than 70 F&B outlets participated in the collaboration which drew citywide attention.

Strategy

Public Relations & Influencer Management - Voltage launched LANDMARK EATO with an integrated influencer marketing and PR campaign, positioned LANDMARK as the ultimate dining destination in Hong Kong. Voltage leveraged our media connections with leading lifestyle / F&B media publications and top-tier influencers to generate buzz on both online and offline throughout the promotion period. Voltage and LANDMARK also collectively curated creative ideas to highlight the participating 70+ F&B outlets and the ‘Thank God It’s Tuesday’ promotion.

Results

Voltage obtain 210+ clippings including Lifestyle Asia, RTHK Broadcast, TimeOut, Ming Pao, Esquire, Marie Claire. She.com, ELLE, HKET, Oriental Daily, Cosmopolitan, East Touch, Beauty Exchange, etc. PR value of 5 million was achieved

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