Johnnie Walker - Digital and KOL Management

Overview

Johnnie Walker is an internationally well-known whisky brand that was looking to revitalise its online presence within the HK market through creative and interactive postings and campaign.

Strategy

The main objectives were to increase engagement with their online audience, educate them about the history of Johnnie Walker and most importantly boost online exposure. In terms of KOL Strategy, a 3-day bar-hopping event for annual bartending competition - World Class was organised where lifestyle focused KOLs were invited to engage with the brand’s F&B partners as well as broadening our steadily growing fan base.

Results

• Through utilising the interactive features on IG and conducing a series of Q&A on IG stories, Voltage was able to educate Johnnie Walker’s audience regarding the history of the brand • IG followers has grown by 37% and the FB postings have reached 179K target audience with a total engagement of 2.6K • Voltage has also identified the Johnnie Walker’s target audience and further understood their behaviour, which were extremely useful for digital strategy development

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