Indigo Living - Media Relations and KOL Strategy

Overview

Indigo Living is a leading lifestyle brand known for their authentic, unique and extensive range of modern home and office furniture and design philosophy. Indigo Living to host an exclusive media preview event for its Fall-Winter collection.

Strategy

Influencer Marketing Collaboration - We collaborated with leading lifestyle media and influencers to attend the preview event and create outstanding content to maximize the campaign impact. Creative Content Generation - We have partnered with a tier one lifestyle KOL for an Instagram takeover on Indigo Living’s account to further engage our target audience and keep up the event hype.

Results

• IG live has generated great social buzz and it has generated over XX traffic to Indigo Living’s online platforms. • A large majority from the target media list have attended the event. Overall PR value from the media coverage obtained by Voltage for this event was over HK$5 million.

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