In a whirlwind 2years, iDecorate has established itself as the ultimate ‘go to’ homeware & gift destination for the creative-conscious, Hong Konger, having graced some of the city’s most stylish pages, including ELLE, Home Journal, Tatler and SCMP. Popular demand and a staggering growth plan have taken the affordable luxury retailer from humble online beginnings–offline, with the launch of its Level 9, Times Square walk-through store.
Strategy Voltage held an engaging media, kol and public launch event with GIF photo booth invited guests to play with iDecorate items whilst on a display bed. Guests where able to pose in sleep ware and share their GIF images on social media. With a few recogisable faces in the crowd, Voltage sent a photo-release to the Entertainment press to further generate a range of coverage.
Voltage secured 29 clippings out of this release, including 18 high quality features, with a total ad value of over $1 million, including styling Hong Kong Tatlers new Facebook LIVE segment stage, prompting real time comments from the public on iDecorate pieces.
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