Gradini at The Pottinger Hong Kong

Overview

Gradini is a restaurant and bar located at The Pottinger Hotel, targeting consumers with high spending power. Gradini launched #ProseccoTivo to captivate the younger working crowd to enjoy an afternoon delight.

Strategy

Aperitivo is an afternoon alcoholic beverage that stimulates a person’s appetite prior to their meal / dinner. This is an Italian practice, commonly known and introduced now in Hong Kong. Voltage saw it as a great fit for Gradini Ristorante E Bar, targeting the younger crowd to come in from 5 – 9 pm daily, with an additional incentive of sharing this on their social media pages in order to win a hotel stay at The Pottinger. Voltage also activated a Social Media initiative, inviting at least 3 KOLs to enjoy the afternoon delight and share on their social pages.

Results

This campaign has reached more than 160,000 people on Social Media which led to a 30% organic increase on following.

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