FRAME Cosmetics - Media Relations and Launch Event

Overview

Milan-based, Mediterranean-influenced, FRAME® COSMETICS launched in Hong Kong. Bringing UNESCO recognised lifestyle and unique Advanced Pro-Ageing Solutions to the city.

Strategy

Voltage organised a media event and invited more than 30 mainstream publications and beauty/lifestyle KOLs and influencers to the event. Since FRAME® is a luxury skincare brand that is new to the HK market, Voltage carefully curated an exclusive media and KOL list for the special launch event. In order to create buzz and generate interest during the event, FRAME® flew in their scientific board members and formalists from Italy to demonstrate their research and findings to guests.

Results

• Over 50 guests attended the event • Achieved an overall of 33 media coverage from top-tier publications such as SCMP and Prestige • Featured on KOLs’ social media accounts

INTERESTED?

Don't be afraid to tell us your next project's timeline and budget!

Contact Us