FRAME Cosmetics - Media Relations and Launch Event

Overview

Milan-based, Mediterranean-influenced, FRAME® COSMETICS launched in Hong Kong. Bringing UNESCO recognised lifestyle and unique Advanced Pro-Ageing Solutions to the city.

Strategy

Media Event Management - We have organised a media event and invited mainstream publications and beauty/lifestyle influencers to the event. We also suggested FRAME® fly in their scientific board members and formalists from Italy to demonstrate their research and findings to guests to create buzz. Tailored Media Strategies - Since FRAME® is a luxury skincare brand that is new to the HK market, we have carefully curated an exclusive media and KOL list for the special launch event.

Results

• Over 50 guests attended the event • Achieved an overall of 33 media coverage from top-tier publications such as SCMP and Prestige • Featured on more than 10 top KOLs’ social media accounts

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