Dynasty Garden - Media Relations

Overview

Helmed by Michelin two-star chef Tsang Chiu-king, Dynasty Garden arrived in Hong Kong in early 2017, presenting authentic and award-winning Cantonese delicacies in a luxurious dining environment. A refined décor with swathes of speckled dark grey and beige marble accompanied by an array of Chinese porcelain, reflects a love of tradition and artistry.

Strategy

It was important to position Dynasty Garden as a newly opened restaurant in Kowloon Bay that strives to bring a luxurious dining experience to patrons, with glamorous décor inspired by the traditional Chinese culture that is fit for royalties. Dynasty Garden occupies over 12,000 square feet of space with seating for close to 200 guests. A series of interviews with chef Tsang was crucial as his career, spanning over 30 years, has taken him to Switzerland and Australia. However, it was when he helmed Ming Court in the Langham Place Hotel (now Cordis Hong Kong), had he earned and retained two Michelin stars for four continuous years and have sparked a loyal following amongst gourmands.

Results

• Voltage secured over 80 clippings out of 1 press release, including 37 high quality features from well-respected media publications, with a total PR value of over $14.4 million • The creative approach to the press release and the continuous pitching created enormous ROI for Dynasty Garden which helped cement the brand amongst Asian media and consumers.

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