CÉ LA VI - KOL Strategy
CÉ LA VI delivers a luxury lifestyle, dining and entertainment at the top of Lan Kwai Fong's California Tower. Voltage was challenged to bring in KOLs to experience each of the 3 floors (Restaurant, Club Lounge and Sky Deck) and push the various promotions that CÉ LA VI was offering.
Voltage collaborated with the CÉ LA VI team to bring a bespoke and intimate experience for the KOLs. These experiences ranged from brunches, night life experience, happy hours to dinner. The main strategy was to invite different personalities so that every niche content was targeted with each KOL focusing on the different features that CÉ LA VI has to offer through stories and posts.
• From March until August 2017, a total of 36 KOLs were hosted by Voltage to push the numerous CÉ LA VI promotional offers • The chosen KOLs each had a minimum following of 11k, thus reaching a minimum of 396,000 people overall
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