CARAT London - Media Relations and Launch Event

Overview

The Objective of the PR Retainer was to notify public the relocation of the Carat* London at IFC and also to educate target audience about created gemstones.

Strategy

We hired a high profile celebrity – Eliza Sham for the new shop opening ceremony on order to maximise exposure. For media strategy, apart from daily media pitching, Voltage also implemented Celebrity and KOL seedings strategy to gain media and online exposure.

Results

More than 20 media publications attended the opening event. 76 pieces of coverage within 8 months and the total PR value was over $1.5m.

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