Customers were indicating that it was a challenge to find Bao Bei down a basement space on Wyndham Street, difficult in generating new customers due to lack of location awareness and obvious signage.
Voltage produced a series of compelling ""Find Me"" content, such as timelapses from well known landmarks and train stations, maps and imagery that lead the online audience to Bao Bei. As an incentive,Bao Bei staff welcomed those who #FoundMyBaoBei with a signature drink.
This campaign reached 93,671 users and had a 16.96% engagement though the industry average for social campaigns is only 1%. Uplifting overall Facebook and Instagram views, in turn bringing new, paying, customers through the door and huge social buzz.
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