Arena - Event and Social Media Management

Overview

Opened in late Summer 2015, Arena Bar by Zerve emerged as the first entertainment complex of its kind on Hong Kong’s Kowloon side. Voltage hosted a series of events for Arena, including their Glow Pong Tournament, White Party, Arena Triathlon, Beer Pong Tournament and a 2-day celebration for their One Year Anniversary.

Strategy

Voltage invited VIP guests from our strong database and managed their social media account event pages to spread the word on all of the various free events, whilst collecting a guest list for each of the separate events so we are able to manage the amount of attendees. In addition, Voltage activated social media hashtags as well for all of the events in order to increase digital footprint whilst tracking the impact created online.

Results

• Over 600 guests joined the One Year Anniversary party

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