Don’t Ignore Micro-influencers, Here’s Why.

Now more than ever, companies are seeking creative strategies to uplift their brand image. The introduction of micro-Influencers have been proven useful to some, but many still remain unconvinced. We’re here to show you why micro-influencers are worth the risk and the investment.

Unlike celebrities who target a large fan base, micro-influencers have between 1,000 and 10,000 followers. Which means, they are dedicated to share content and personally engage with a more niche group of users.

Not sure how they will benefit your band? Here are 4 reasons why you should incorporate micro-influencers into your brand strategy:

Influencer.jpg (Picture from Pexels)

1. Micro-influencers are more budget friendly

With the rapid increase in smaller brands within the market, micro-influencers have become inexpensive alternatives to celebrity endorsements.

Did you know that micro-influencers can cost as little as US$100 for a post depending on their number of followers? For a reasonable price, brands are now able to benefit from investing in multiple micro-influencers to strengthen their brand image.

2. Higher engagement rates

As the influencer’s number of followers increases, their number of likes and comments from followers ultimately decreases.

  • 1,000 to 5,000 followers: Achieved the highest rate at 8.8%
  • 5,000 to 10,000 followers: 6.3%
  • 10,000 followers+: 3.6%

Followers are more likely to engage with Instagram users with fewer followers, typically because they are passionate and more knowledgeable about their particular interest area.

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IG Comment Rate vs Followership.png

Optimal engagement at 1K Instagram followership (Images by Markerly)

3. Helps your brand tap into niche markets

Micro-influencers often cater to more niche or specific audiences, targeting a more specific group of users that will most likely be passionate about the topic.

You are also more inclined to find niche influencers who are more aligned with your brand’s values and positioning in the market.

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4. More trustworthy & authentic, making your brand more relatable

Micro-influencers are regular people, just like “one of us”. They’re relatable, and are known to create more authentic content in which users can resonate with.

Doubting how this will positively impact your brand image? Micro-influencers tend to initiate more personal relationships with their audiences, and as such are recognised for going above and beyond for their brands and target audiences.

In the next blog post, we will share our success story and 3 simple steps to kickstart your influencer campaign. Stay tuned!