Lobster Central

Overview

The objective of this campaign was to launch the catering message of Lobster Central for the summer, showing the public that they can enjoy a delicious Lobster Roll, anytime, everywhere.

Strategy

Voltage ventured out to take digital content to launch in a variety of social and digital channels, including Facebook, Instagram, Google and Youtube inviting people to share photos around Hong Kong using hashtag #WhereIsTheLob? for a change to win Lobster Central catering for up to 20 friends.

Results

With a budget spend of $3,500 for the campaign duration, we made reached a total of 109,418 impressions with high engagement of 33,138 users, and plenty of creature, user generated content submitted through public participation.

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