In a whirlwind 2years, iDecorate has established itself as the ultimate ‘go to’ homeware & gift destination for the creative-conscious, Hong Konger, having graced some of the city’s most stylish pages, including ELLE, Home Journal, Tatler and SCMP. Popular demand and a staggering growth plan have taken the affordable luxury retailer from humble online beginnings–offline, with the launch of its Level 9, Times Square walk-through store.


Strategy Voltage held an engaging media, kol and public launch event with GIF photo booth invited guests to play with iDecorate items whilst on a display bed. Guests where able to pose in sleep ware and share their GIF images on social media. With a few recogisable faces in the crowd, Voltage sent a photo-release to the Entertainment press to further generate a range of coverage.


Voltage secured 29 clippings out of this release, including 18 high quality features, with a total ad value of over $1 million, including styling Hong Kong Tatlers new Facebook LIVE segment stage, prompting real time comments from the public on iDecorate pieces.


Don't be afraid to tell us your next project's timeline and budget!

Contact Us