Caelum Greene

Overview

In just 10 months Caelum Greene had established itself as the ultimate ‘go to’ destination for athleisure and lifestyle fashion in Hong Kong and continued to spread its wings as it launched its first ever pop-up store location in Landmark’s new wellness area on the 3rdfloor. The new store continue the brand’s “style meets wellness” approach by creatively injecting eco-friendliness into the store experience, from the merchandise to the store design.

Strategy

Voltage created a number of digital posts leading up to this pop-up, this digital ad was aimed to entice the readers to pop by as they could win a trip for two and other various prizes. Voltage invited top media publications and KOLs in the beauty, wellness industry, and gave them credit to shop at the store for their own experience. This helped amplify the message to get more foot traffic in the pop up shop in Landmark.

Results

Voltage secured 34 clippings out of this release, including 20 high quality features, with a total ad value of over $800,000.

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