Bloomme

Overview

BloomMe is a booking app that allows people to instantly make reservations at Hong Kong’s premium spas and hair salons. Over the past 2 years, Voltage has hosted a series of BloomMe Girls Night Out events, where girls can enjoy an evening of drinks, complimentary on-site spa treatments, etc. to get pampered in style.

Strategy

The series of events involved many moving partnerships that created various experiences for each guest. Voltage sold the audience on the value of the tickets and the amount they will be getting in return, it was a huge success for girls to have a night out whilst pampering themselves with friends. Voltage also activated a KOL initiative where in influencers would share their code online to generate more BloomMe users.

Results

We had an attendance of about 250-300 for each of the event.

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