Arena

Overview

Opened in late Summer 2015, Arena Bar by Zerve emerged as the first entertainment complex of its kind on Hong Kong’s Kowloon side. Voltage has hosted a series of events for Arena, including their Glow Pong Tournament, White Party, Arena Triathlon, Beer Pong Tournament, and a 2-day Celebration for their One Year Anniversary.

Strategy

Strategy Voltage invited VIP guests from our database and managed the Social Media channels event pages to spread the word on the free events, whilst collecting a guest list for each separate event to manage the amount of people who come into the venue. Voltage activated Social Media hashtags as well for the separate events in order to increase digital footprint and track the impact online.

Results

Over 600 guests joined the One Year Anniversary party.

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