The Obstacle

Bounce is an indoor urban playground with more than 80 trampolines. With several venues opened in Australia, Bounce opened in Hong Kong and launched its popular international event series called ‘Bounce After Dark’.

We assisted in the event planning of their first ever Bounce After Dark Party. In terms of the target audience, Bounce had difficulties reaching out to the right target audience that would be of advantage in spreading the news about the event.

The Fix

Prior to the launch party, we curated a media strategy and executed and gained pre-event press exposure for both online and print publications. We also strategically invited a group of people who were imperative to the event guest list. These guests included journalists, KOLs, athletes and Sports Groups from High Schools and Universities in Hong Kong.

The Voltage Impact

The Bounce After Dark Series Launch Party brought over 400+ people together including TVB artists and Student Ambassadors from sports teams in top Universities in Hong Kong. The event was a success and the pre-event media coverage for it generated more than HK$100,000 in ad value.

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